Why Skicology is the best way forward

Skicology is a unique approach to teaching the Psychological Principles behind fun and great skiing. Like any sport there is a psychological side and a technical side. We specialise in the psychological side that when combined, skiers progress 3-5 times more quickly, have more fun, and experience a better quality of life generally thanks to the universal nature of these Principles and their implications for all aspects of our lives.


Scientific causal evidence-based approach to the Mental Principles behind great skiing

Starting out

Starting out with a clear and open mind is the best way to learn when you start with an instructor. We teach you how.

Moving off the plateau

The most common reason reason why 80% of people quit skiing is because of lack of progress. Learn the psychological foundation to having fun and improving

Ski professionals and competitors

Having a clear and free flowing mind is the best way to pass exams and win competitions, learn how without any strategies to deploy, just skiing with clear intent

At Skicology, we want to put the fun back in to your skiing.

We’re the only organisation in the world that teaches the psychological Principles behind fun and great skiing, and you won’t find them anywhere else.  We work with skiers, and snowboarders around the world who are:

  • New or nervous – complete novices, nervous skiers, and those worried about the impact on their relationships (yes, it does happen!)
  • Plateau skiers – stuck on going nowhere and losing all the fun and enjoyment, and very frustrated and feeling dejected!
  • Ski Professionals – instructors worried about passing their exams, or passing the dreaded Eurotest, or curious about how you can bring an understanding of Skicology in to teaching
  • Competitors – feeling the pressure of competition, or experiencing performance worries and anxiety

We’re open year-round and around the world – we never work on the slopes – we work via Skype™ or WhatsApp™ or the phone.  We leave the technical side of skiing to ski professionals, and we highly recommend you work with one too as together you could be learning and progressing 3-5 times more quickly.

And it’s best to work with us well before you go anywhere near a ski resort or slopes so you’re in the best frame of mind possible when you put your skis on.

What we’re teaching, the Principles behind Skicology, are not concepts nor theories but backed by real science, such as physics and biology of how we all create our experience, not just with skiing, but every part of our lives, how we think and how we perceive.  It’s OK though! We won’t be teaching you science and biology – we’re very simple people so teach very simply.  But if you’d like to know more about the science, here it is.

Our phone sessions are fun and light hearted, and insightful too! During and between the sessions you’ll notice changes and improvements showing up in your everyday lives and relationships.  Some side effects of these conversations are:

  • You start to experience less stress, worry and anxiety (around 30% less)
  • You find yourself feeling more confident
  • You find yourself dealing with problems better, or they don’t occur in the first place
  • You find yourself thinking more clearly
  • You find yourself interested in new things and you learn more quickly
As virtually all our Skicology coaching sessions takes place over Skype or the Phone our coaches are based around the world – in France, UK, Australia and Canada – so we cover all the major time zones. Our coaches have diverse backgrounds in skiing, injury, performance. We can coach in English, French, Danish, Canadian and Australian too!
Anthony Davis

Anthony Davis


Anthony is the Founder of Skicology, after 13 years ago being asked by a ski instructor if what he taught through business coaching at Headstuff applied to skiing. That winter he tested it out by running a weekly Masterclass with ski instructors and sure enough it worked, with great results! So much so, he took up skiing about 8 years ago. After running workshops with clients and ski instructors Skicology is the fruition of all that testing and experience. He also applies the approach in business and organisations

Craig Wyman

Craig Wyman

Transformative Coach

Craig is a Transformative Coach living in Australia. He change lives. He helps Executives, Entrepreneurs, Leaders, Athletes, Writers, Coaches and Parents to create the personal and professional success they really want, less of what they don’t want, with more ease, peace and clarity than they’ve ever experienced. My work has spanned business, sport, relationships and mental health. He’s a 2 x Ironman Triathlon finisher with an amazing best time of 9hr 58min in 2013. He’s a former Ski Professional at Whistler-Blackcomb, and Canadian Ski Instructor’s Alliance Level 2.

John El-Mokadem

John El-Mokadem

Transformative Coach

John is a Transformative Coach based in London. Like most of us, John accidentally became exposed to the value of coaching and was so inspired by the difference it made to him personally that he realised that this was his calling and set out to retrain as a coach. As part of his own development, however, he began to notice flaws with traditional coaching models that feed the illusion that peace of mind is only available to us when we actually achieve what we think we want. And found the Principles explained in simple form how life really works

Sandie Martel

Sandie Martel

Coach Francaise

Sandie est une coach et mentor spécialisée dans l’état d’esprit et la « préparation mentale », contrairement aux autres types de coaching, ce que je propose ne requiert aucun effort. Il s’agit plutôt de vous aider à vous rendre compte de comment vous fonctionnez réellement pour des résultats optimums


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Get in Touch

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Anthony Davis
+44(0)7796 835 133 (UK)
+33(0)6 34 56 98 40 (FR)

Monday to Sunday 09.00 - 22.00 CET

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